MadAbout

Author Archives

  • Olympic Gold Leadership and Communication

    In 2004 the Olympic Women’s hockey team didn’t qualify for Athens. In 2008 in Beijing they came 6th, in 2012 they won Bronze; on August 19th 2016, as part of the most successful overseas British Olympic Team performance ever, they spectacularly won Gold. The success came at a cost. Sacrifices were made. Uncountable hours of […]

  • Summer is finally here!

    As you get ready for some well deserved R&R, this is the perfect time to take stock, dream BIG and set your final goals for 2016. Here are 9 essential questions to ponder, to get those creative juices flowing. Do you get annoyed when initiatives fail to deliver your expectations? How often do you find […]

  • The impact of BREXIT on your people

    I just wanted to share something that has happened in the last 24 hours. 3 CEO clients have asked us for help them – all in the last 24 hours. They want help to manage the impact of Brexit on their people. Truthfully, I was a little shocked and surprised, as I was half expecting […]

  • Anyone for a Pop-Tart?

    I watched my 2 year old son this morning being his most unpleasant self (I really don’t think it’s that complicated to eat the Pop-Tart that you’ve just screamed for!!) and I think ‘Bloody hell Finlay, why are you behaving like this?’ – what a shocking confession for someone who has spent 20+ years working […]

  • Would you like a chocolate?

    Would you like a chocolate? The core to a behavioural approach to change is the need to understand the behaviours that are currently happening in a business and why they are occurring. Underpinning this is Reinforcement Theory – a theory of motivation that seeks to explain how people choose certain behaviours rather than others. It […]

  • The Value of Positive Reinforcement

    In Aubrey Daniels’ short video… http://aubreydaniels.com/behavioral-minute-positive-reinforcement-and-relationships … he raises the issue of the value of positive reinforcement in an environment where a positive relationship does not exist between the giver and the receiver. As the author of many books including some of the fundamental intellectual models that MadAbout believes in, his theory seems obvious. But […]

  • Playing Mum to my Product Family

    I spend my days shifting wildly between shouting at board directors for not following the advice I’ve given them (and wondering why they are in the s**t again) and shouting at my children for not using the toilet paper correctly (and wondering why they are in the s**t again). In these roles I find myself […]